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EU Twinning Project - BG/07/IB/OT/01
Culture Programme 2007-2013

EU Twinning Project - BG/07/IB/OT/01
EU Twinning Project
Strengthening the capacity of the Ministry of Culture to secure development and implementation of a National audiovisual policy, including copyright protection

   The main purpose of the project is to initiate an up-to-date audiovisual policy, which will cover national and European standards in line with the requirements of Television without Frontiers (TWF) Directive, the Audiovisual Media Services Directive (AVMD) and to develop the campaign already started by the MoC against piracy together with the Council for Electronic Media (CEM).

   The audiovisual sector is one of the fastest growing areas of the European economy, and a leading global market. It reflects the great cultural diversity of Europe. Community support for the audiovisual sector is designed to enable the promotion of intercultural dialogue, increase mutual awareness amongst Europe's cultures, and develop its political, cultural, social and economic potential.

   Together with all countries, Bulgaria as a member of the union, will have to adapt its national policies to the latest trends in the sector because of the great economic importance, and the key social and cultural role they play.

   The regulations on Radio and Television have to be further developed in compliance with the new developments in the audiovisual sector which is changing very dynamically due to the new technologies, globalisation and convergence. One of the main challenges will be to incorporate the new provisions of the AVMD i.e. online services into the system of media regulation without preventing economic and technical developments.

   To achieve this in due time, the Ministry of Culture will cooperate with Germany as a Partner in this project. Apart from studies about the audiovisual sector and the copyright observation and protection through examination and analysis of sector and its regulations, discussions with experts and stakeholders, two international conferences will take place in Sofia.

   One will cover the recent developments in the EU audiovisual sector and the second will deal with the EU practices and procedures in copyright protection.

   The first conference on EU audiovisual sector will take place on 30-31st March in Sofia.

International Conference on EU Audiovisual Policy

30-31 March 2009

Sofia, Hotel “Anel”, Todor Aleksandrov Blvd. 17



09.00 Registration

09.30 Welcome Speech
Mr. Milushev, Deputy Minister of Culture and Project Leader of the EU Twinning Project BG/07/IB/OT/01 on the Bulgarian side

10.00 “Overview Recent Developments AVMD” - Presentation
Bernhard Möwes, Head of Division “International Cooperation Media, Broadcasting” at the Federal Government Commissioner for Culture and the Media, Project Leader of the EU Twinning Project BG/07/IB/OT/01 on the German side

11.00 “Short Reporting” – Presentation
Oliver Schenk, National Expert of Germany at the European Commission, Directorate General “Information Society and Media”

13.00 Lunch break

14.00 “Commercial Communication” - Presentation
Kerstin Lange, Legal Officer at Supervisory Authority for Broadcasting and Media Services Baden-Wuerttemberg

16.00 “Audiovisual Media Services” - Presentation
Holger Albrich, National Expert of Germany at the European Commission, Directorate General “Information Society and Media”


09.00 „Major Events“ - Presentation
Dr. Matthias Knothe, Head of division “Media Policy” at the Minister president, State chancellery of the land of Schleswig-Holstein

11.00 “Independency and Finance of Public Broadcasters” - Presentation
Martin Kröber, Legal Officer at the German public broadcaster MDR

13.00 Lunch break

14.00 “Self- and Co-Regulation” - Presentation
Dr. Renate Dörr, Public Broadcaster ZDF

15.30 Protection of Minors
Birgit Braml, Legal manager for the task force of the commission for the protection of minors and human dignity in the media, Germany - München.

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